If you don't speak Spanish and just happened to be passing a newsstand in Spain today you will probably be wondering what that word 'Verguenza' means, seeing as its plastered across the front pages of almost every newspaper south of the Pyrenees and north of Tangiers.
The photos of a forlorn Ronaldinho and a dejected Samuel Eto'o accompanying the headlines are probably a bit of a clue: 'Verguenza' means 'Shame'.
Shameful! screamed both El mundo Deportivo and Sport. You can probably work out what '"Humillación" and "Ridículo" means all by yourselves. If you're a Barça fan you probably don't want to know and should probably be steering clear of AS and Marca anyway.
That's how the Spanish press hammered home the fact that Getafe managed one of the most stunning cup comebacks ever seen in Spanish football to overturn Barcelona's 5-2 first leg advantage with a 4-0 hammering of the Catalan giants last night. And boy did Barcelona come crashing down to earth.
The shockwaves were still being felt at the Barcelona training ground this afternoon as around a hundred fans turned up to let the players know exactly what they thought of them.
"You have no shame!" hollered one particularly irate senior citizen whilst his wife decided to make do with wagging her finger and muttering something about mercenaries at the players as they jogged past. By the time the players were on their second lap of the training ground, the same old man decided to remind Samuel Eto'o of his comments that he had come to Barcelona to "run like a black man and live like a white man".
"They've even got you running like a white man now!" raged the geriatric cheerleader. Thankfully his wife decided to cart him off before he got even more politically incorrect, either that or gave himself a coronary.
Whether it was the fans that greeted the players at the airport and at the training ground, the press or just the steam visibly blasting out of Rijkaard's ears, something clearly had an effect. We were treated to a rare appearance by Samuel Eto'o in the press conference that habitually follows training.
"I've never felt so ashamed" said Eto'o, clearly having picked up on the word of the day, "I wanted to dig a hole in the ground and crawl into it after the game last night"
"I don't know what went wrong" he added, "I haven't slept all night thinking about it and I still don't know why we played the way we did"
Starting with a home game against Betis on Sunday, Barcelona have five games left to save the season from disaster and secure a third successive La Liga title. When asked if last night's defeat means that Barcelona have lost the respect of their opponents, Eto'o replied "Ask me that question again in five games time. Then we'll talk"
"As we say in Cameroon, you should always fear the Lion until you can be sure that it is dead" said a defiant Eto'o.
One thing is certain. We'll get to find out whether the Lion still has a pulse by the time the club sets off on its next round the world promotional tour in the summer. If it doesn't then the marketing men at the camp nou will have another beast to try and flog along with the dead horse.